Julie Penfold

Senior Financial Adviser

“Turn your face toward the sun and the shadows will fall behind you”

Julie’s journey in finance began with a Bachelor of Commerce at Deakin University. Starting as a trainee Accountant in Ocean Grove, she gained a solid grasp of accounting and taxation before transitioning to Financial Planning in 2000. With five years of honing her skills, she co-founded Core Financial Planning alongside Jo Newton, managing a thriving boutique planning business for over a decade. Julie worked with PFG Financial Services from 2016 before joining Coastline as a valued Senior Financial Adviser in 2023.

Over nearly three decades, the most rewarding aspect of Julie’s role has been her positive influence on clients’ financial well-being through life’s stages. Building lasting client relationships and guiding successive generations fuels her fulfillment.

Beyond her professional dedication, Julie cherishes her role as a wife and mother of four. Family travels, particularly in the stunning Victorian High Country, provide cherished moments of mountain biking, fly-fishing, and relaxation. She actively engages with her community as President of the local Primary School, manager of a U13 netball team and Geelong’s family network coordinator for Down Syndrome Victoria.

Born in Geelong and raised on the Bellarine Peninsula, Julie’s strong bond with the area endures. She calls this beautiful coastal haven home, relishing an active lifestyle in sync with the scenic surroundings.

Julie’s rich career in finance, combined with her commitment to family, community, and personal pursuits, positions her as a versatile and invaluable addition to the Coastline Advice team.


CFP (Certified Financial Planner)
Dip. Financial Planning
B. Commerce
B. Arts (Edu) 

Julie Penfold